Another reason to eat Ben & Jerry’s
Last week Ben & Jerry’s ice cream announced it would switch all ingredients worldwide to Fairtrade by 2013. Great news for ice cream lovers everywhere as I guess it means it’s no longer a guilty pleasure. So a big thumbs up for Ben & Jerry, not only did they launch the world’s first ever Fairtrade vanilla ice cream but they are also a carbon neutral company. It may be heavy on the hips but it lightens the heart.
Staying on the subject of Fairtrade Fortnight, I popped in to Tesco’s this afternoon to pick a few bits and went to get my Fairtrade Bananas and the shelves were empty. I think maybe they didn’t anticipate that so many people would be going bananas for Fairtrade.
On a more serious note, as the sales figures were released at the start of Fairtrade Fortnight, the Fairtrade Foundation warned that the global recession had been “incredibly tough” for producers in the developing world, where an estimated 50-90 million more people were pushed into extreme poverty in 2009.
“Last year was a tough year for everyone, but a desperate year for many poor communities and small farmers in developing countries,” said Harriet Lamb, chief executive of the Fairtrade Foundation.
A YouGov survey found 71% of people said they were willing to swap one or more products to Fairtrade during the two week campaign.
Question is are you one of the 71% and why only swap for the duration of Fairtrade Fortnight, why not make it permanent?
